A Regarder d’Un Oeil, De Prés Pendant Presque Une Heure.
Société Anonyme Inc.
Original photograph by Man Ray, printed on postcard paper. With Duchamp’s credit, the title, and copyright “S©A,” printed on recto and “Société Anonyme Inc., 19 East 47th Street, N.Y.” printed on verso. 1920. 14 x 9 cm. Photographed by Man Ray for the inaugural exhibition of the Société Anonyme in 1920, this is a gelatin silver print, printed by a commercial postcard printer. The photograph is of Marcel Duchamp’s unique sculpture A Regarder d’Un Oeil, De Prés Pendant Presque Une Heure, now in the MoMA’s permanent collection. Société Anonyme, conceived by Marcel Duchamp, Man Ray and Katherine Dreier (a New York artist, collector and philanthropist) was to be one of New York’s first modern art museums, and a center for the study and promotion of work by the international avant-garde. In their first meeting regarding the founding of the museum, Man Ray not only suggested the museum be named Société Anonyme, but he also volunteered his services as a photographer. Upon hearing this, Dreier suggested Man Ray create images for postcards of the exhibited works.